“Propaganda is the executive arm of the invisible government”.
– Edward Bernays
“Bernays’ honest [?] and practical manual “Propaganda”(1928) provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays,
…The American business community was very impressed with the propaganda effort.
They had a problem at that time. The country was becoming formally more democratic,
a lot more people were able to vote and that sort of thing. – The country was becoming wealthier and more people could participate and a lot of new immigrants were
coming in, and so on. So what do you do? –
It’s going to be harder to run things as a private club.
Therefore, obviously, you have to control what people think…
A seminal work on how public opinion is created and shaped,
set down the principles that corporations and government
have used to influence public attitudes over the past century.
Full text ↓ ↓ ↓
Edward Bernays’s 1923 classic Crystallizing Public Opinion